Website CRM, eCommerce Specialist

Responsibilities

• Drive the execution of our digital customer experience, aligning technical platforms with business goals to deliver measurable results.
• Manage and optimize the customer lifecycle to deliver key KPIs using insights from quantitative and qualitative behavioral data.
• Coordinate, manage, and execute website development projects in close partnership with internal teams and external agency partners.
• Serve as the primary liaison between agency partners, dealers, the IMG Central Team, and various sales & marketing stakeholders.
• Own web analytics and insights, translating complex data into executive‑level reporting and strategic recommendations.
• Support the sales pipeline, meeting lead generation and lead nurturing targets.
• Successfully launch and implement new content and customer engagement tools across relevant customer‑facing digital touchpoints.
• Leverage market research and user ins...