Web & Software Developer

Key responsibilities 1) Web development and optimisation - Develop, maintain, and improve company websites and landing pages to increase traffic, conversion rates, and performance. - Implement responsive UI/UX improvements, form optimisation, and page-speed enhancements. - Maintain website security, backups, and core updates (including plugins/themes where relevant). 2) Software development and integrations - Build and maintain internal tools, client portals, dashboards, and workflow automations where needed. - Integrate platforms such as CRM, email marketing tools, forms, chat widgets, booking tools, and payment gateways. - Develop and maintain APIs and data flows to ensure clean lead capture, routing, and reporting. 3) Tracking, analytics, and attribution - Implement and maintain analytics and tracking infrastructure: - Google Analytics (GA4), Google Tag Manager (GTM), pixels, events, and conversion tracking - UTM standards and attribution hygiene across channels - Build reporting da...