Job Description

Goals

GOALS:

  1. A strategic refresh and content restructuring of her WordPress consultancy website
  2. A creative repositioning and light redesign of her Wix author website
  3. SEO-aligned implementation using pre-written content provided by Penny
The goal is not just updating content, it is strategic repositioning and simplification aligned with her evolving business model (from full-service consultancy to AI-powered system + advisory support).

Website 1: WordPress

Objective: Reframe and streamline the consultancy website to reflect:

  • Transition from full-service consultancy → strategic advisory & AI-supported services
  • Clear positioning around the brand
  • Consultancy review support
  • Setup guidance
  • Final-stage consultancy input
  • Reduced number of pages
  • SEO-compliant structure

Scope of Work:

  • Review current ...

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