Job Description
Job Overview
We are seeking a highly skilled and analytical Website Analytics Specialist with expertise in Google Analytics, Google Tag Manager, and data visualization tools. The ideal candidate will be responsible for tracking, analyzing, and optimizing website performance to drive data-informed decisions. This role requires a keen ability to translate raw data into actionable insights, as well as an understanding of digital marketing metrics, user behavior, and conversion optimization strategies.
Key Responsibilities
Google Analytics Management:
We are seeking a highly skilled and analytical Website Analytics Specialist with expertise in Google Analytics, Google Tag Manager, and data visualization tools. The ideal candidate will be responsible for tracking, analyzing, and optimizing website performance to drive data-informed decisions. This role requires a keen ability to translate raw data into actionable insights, as well as an understanding of digital marketing metrics, user behavior, and conversion optimization strategies.
Key Responsibilities
Google Analytics Management:
- Set up, configure, and maintain Google Analytics (GA4) accounts for website tracking.
- Define and implement event tracking, custom goals, and e-commerce tracking.
- Monitor website performance metrics, including traffic, conversions, bounce rates, session duration, and other KPIs.
- Provide detailed reports and insights on website performance a...
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