Web Analyst

Job Role

We are looking for an experienced Web Analyst to manage, optimize, and ensure accurate tracking of website activities. The ideal candidate will be responsible for implementing and maintaining tracking infrastructure, analyzing user behavior, and providing actionable insights to support marketing and product strategies.

Responsibilities

1.Tracking & Implementation

• Manage and maintain the website tracking infrastructure using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Implement and configure tracking tags for key website events, including clicks, form submissions, page views, product views, and transactions.
• Set up and validate data layers to improve event accuracy and consistency across the website.
• Configure goals, conversions, and eCommerce tracking to measure key performance metrics such as revenue, AOV, and transaction data.
• Con...