Job Description
**Position Summary**
The Vice President, Consumer & Market Data is responsible for the strategy, delivery, and governance of the enterprise’s foundational consumer, market, and digital interaction data platforms. This role owns the data layer that enables consumer understanding, segmentation, measurement, and decision-making across the organization, ensuring the business operates from a unified, accurate, and privacy-compliant view of consumers and markets.
This executive leads the development and evolution of core data assets including the Customer Data Platform (CDP), consumer identity and consent data, market and competitive datasets, and web and app behavioral data. The role ensures these datasets are trusted, scalable, well-governed, and ready to support analytics, AI, and downstream activation teams.
The VP partners closely with product, analytics, and activation leaders to ensure foundational data capabilities meet enterprise needs, while maintaining c...
The Vice President, Consumer & Market Data is responsible for the strategy, delivery, and governance of the enterprise’s foundational consumer, market, and digital interaction data platforms. This role owns the data layer that enables consumer understanding, segmentation, measurement, and decision-making across the organization, ensuring the business operates from a unified, accurate, and privacy-compliant view of consumers and markets.
This executive leads the development and evolution of core data assets including the Customer Data Platform (CDP), consumer identity and consent data, market and competitive datasets, and web and app behavioral data. The role ensures these datasets are trusted, scalable, well-governed, and ready to support analytics, AI, and downstream activation teams.
The VP partners closely with product, analytics, and activation leaders to ensure foundational data capabilities meet enterprise needs, while maintaining c...
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