Visual Merchandising Executive

Serve as a custodian of the CHANEL brand image nationwide by effectively communicating CHANEL’s visual identity through exemplary Visual Merchandising at all Stand‑Alone Boutiques and Counters.

Operational Context

Business Environment and Challenges

• Diverse distribution channels – including boutiques (SABs) department stores (DS), and travel retail (TR) – each presenting unique Visual Merchandising (VM) requirements
• Navigate an active Fragrance & Beauty (FBP) marketing calendar, requiring strong planning skills, proficiency in preparing planograms and layout plans for in‑store VM changes, and promotional setups
• Coordination with multiple contractors, demanding versatile management and communication capabilities
• Maintain a strategic balance between upholding brand image, managing costs, and achieving event ROI
• Adapt to rapidly evolving VM requirements, particularly with the introduction of new SABs and events ...