Job Description

The Online User Growth Specialist is responsible for driving digital user acquisition, activation, and retention across PalmPay's online channels. The role focuses on executing growth experiments, optimizing digital campaigns, improving referral performance, and building sustainable user funnels targeted at teenagers, young adults, and broader customer segments.

Job Description

  • Plan, execute, and support paid campaigns (Meta, Google Ads, TikTok, Snapchat, YouTube, affiliate networks).

  • Develop and optimize online referrals, influencer campaigns, and KOL partnerships.

  • Run A/B tests on creatives, landing pages, targeting, and messaging to improve funnel performance.

  • Analyze user journeys and optimize conversion across download → registration → KYC → first transaction.

  • Create and support digital creatives and ad copies across multiple channels (SMS, push notifications, in-app messages).

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