Job Description
Key Responsibilities
Plan and execute media leads acquisition campaigns, analyze the performance and develop optimization strategies to achieve the annual goal. 規劃及執行媒體名單蒐集活動，並進行活動的效益分析與優化策略，達成年度名單目標。Responsible for digital media operations, including audience targeting, creative material ideation, media tracking planning, and managing the customer digital journey, etc. 負責數位媒體行銷業務，從設定媒體受眾、創意素材發想、媒體追蹤規劃到客戶數位旅程經營等。Campaign P&L Management. 掌控行銷預算，確保符合效益。Communicate and coordinate with internal teams and external vendors as required for marketing campaign operations. 針對行銷活動的需求，與內部團隊及外部廠商進行溝通與協調。At least 3 years of digital marketing experience in media lead acquisition campaigns. 至少三年以上名單蒐集活動之數位行銷經驗。Hands-on experience in managing ads across Google, Meta, LINE, and other major digital platforms. 熟悉 Google／Meta／LINE 等數位廣告平台，具實務操作經驗。Knowledge of SEO, SEM, and content marketing. 具備 SEO／SEM／內容行銷經驗。Experience workin...
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