Job Description
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- Develop and implement trade marketing strategies aligned with business and brand objectives.
- Plan and execute trade campaigns, promotions, and in-store activations.
- Manage retail channels including Modern Trade, General Trade, Pharmacies, and E-commerce.
- Build and maintain relationships with key retail partners to optimize product visibility.
- Manage and monitor the trade marketing budget and promotional ROI.
- Conduct market research and competitor analysis to identify growth opportunities.
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