Trade Marketing Manager

Trade Marketing Manager – FMCG (Confectionery, Personal Care, Household, Baby Care and Car Care)

Department:

Marketing

Reports To:

Head of Sales and Marketing

Supervises:

3 Brand Managers + Trade Marketing Executives

Job Purpose:

To lead the development and execution of marketing and trade marketing strategies across multiple FMCG categories — Confectionery, Personal Care, Household, and Baby Care — ensuring brand growth, visibility, and profitability. The role bridges brand marketing
and
trade execution
, driving excellence from strategy to shelf through effective planning, category management, activation, and team leadership.

Key Responsibilities:

1. Brand & Marketing Leadership

• Develop and implement annual brand and category marketing plans aligned to business objectives.
• Lead brand innovation, communication, and portfolio planning to drive market share and brand equity.
• O...