Temporary Marketing Analyst

TEMPORARY ROLE/6 MESES/6 MONTHS Role summary: The Marketing Analyst will support the Sony Pictures Television Networks, Home Entertainment, TV Distribution and Emerging Businesses in Mexico. The Marketing Analyst will report into the Marketing Manager on all consumer driven marketing strategies and tactics for SPE properties with a special focus in planning and executing above the line media campaigns to increase brand awareness and maxim digital opportunities. Core Responsibilities: Support and help coordinate consumer campaigns from start to finish media buy planning, targeting and segmentation, execution and reporting Oversee marketing campaign execution and implementation along with media buy, digital campaigns, external agencies, partners and regions. Help create reports on performance result that analyze patterns and drive campaign optimization. Maintain accurate records and status of projects that will lead to on time campaign delivery. Work in synergy with internal departments...