Techno-Functional Consultant

Roles & responsibilities

CDP Discovery & Functional Design

• Facilitate discovery across business and data stakeholders to translate customer objectives into techno-functional CDP requirements (use cases, audiences, journeys, measurement).
• Define future-state functional architectures and process flows for data ingestion, identity resolution, audience building, activation, and measurement.

Salesforce Data Cloud & Snowflake Solutioning

• Draft business requirements, data contracts, schema designs, and integration specifications for Salesforce Data Cloud and Snowflake (including Data Sharing, external tables, ingestion patterns).
• Partner with architects/engineers to align on identity resolution strategies, consent & preference models, data quality standards, and activation routes (e.g., Marketing Cloud, Service Cloud, ad platforms).

Data & Activation Or...