Technical Paid Ads Specialist

Responsibilities

• Implement and set up effective paid search strategies on Google and Facebook in accordance with the strategy provided.

• Select and recommend keywords based on targeted audience..

• Conduct fortnightly audits and STA (search term analysis) of all facebook and google ad accounts.

• Monitor budgets and adjust bids to gain better ROI

• Monitor campaign progress and identify/fix issues (verification, billing failure etc, policy violations etc)

• Conduct multivariate, split tests and implement changes as required

• Produce reports for clients and management eg dashboards

• Reduce the risk of click fraud

• Set up end to end conversion tracking for Google and Facebook ads

• Meta Ads, including ecommerce accounts and campaign management, commerce manager, and pixel tracking

Qualifications

• 2-3 years Facebook & Google Ads ex...