Job Description
Job Description:
I am looking for a Senior Digital Analyst/Measurement Engineer to perform a comprehensive audit and optimization of our tracking stack. We run a SaaS platform and currently utilize GTM (Web), Server-Side GTM (sGTM) running on STAPE, GA4, and Google Ads.
We are experiencing data discrepancies and want to ensure our foundation is 100% accurate before scaling our PPC campaigns.
Current Issues to Resolve:
1. Data Integrity: Identifying and fixing duplicate events (especially pageviews) caused by the web-to-server transition.
2. Tracking Gaps: Ensuring all required parameters (UTMs, Client ID, Session ID) are passed correctly from Web to Server to GA4.
3. Implementing/Fixing Enhanced Conversions (passing hashed user data) to improve attribution.
4. Offline Conversions: Setting up/Auditing the flow for Renewal Transactions (occurring 3 days after the initial trial) to ensure they are attributed back to the original Google Ads click (GCLID/WBRAID).
5. ...
I am looking for a Senior Digital Analyst/Measurement Engineer to perform a comprehensive audit and optimization of our tracking stack. We run a SaaS platform and currently utilize GTM (Web), Server-Side GTM (sGTM) running on STAPE, GA4, and Google Ads.
We are experiencing data discrepancies and want to ensure our foundation is 100% accurate before scaling our PPC campaigns.
Current Issues to Resolve:
1. Data Integrity: Identifying and fixing duplicate events (especially pageviews) caused by the web-to-server transition.
2. Tracking Gaps: Ensuring all required parameters (UTMs, Client ID, Session ID) are passed correctly from Web to Server to GA4.
3. Implementing/Fixing Enhanced Conversions (passing hashed user data) to improve attribution.
4. Offline Conversions: Setting up/Auditing the flow for Renewal Transactions (occurring 3 days after the initial trial) to ensure they are attributed back to the original Google Ads click (GCLID/WBRAID).
5. ...
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