Job Description

Job Description - Strategic Research & Market Development

We're looking for a proactive and resourceful team member who can lead research, extract insights, and turn them into strategic actions to grow our brand.

Key Responsibilities
  • Product Research & Formula Analysis:
  • Customer Insight Research: Understand target customers by analyzing reviews, feedback, behavior, and needs. Identify pain points and develop ideas to improve products and messaging.
  • Competitive & Brand Research: Study competitor brands—pricing, packaging, positioning, marketing tactics, and sales channels. Analyse their strengths, weaknesses, and opportunities we can leverage.
  • Marketing & Trend Research: Identify what's working across digital platforms, influencer trends, buyer behaviour, and branding techniques relevant to our niche.
  • Market Expansion: Find and research new marketplaces, distributors, retail ...

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