Strategic Planner

Shopee Manila, National Capital Region, Philippines

Overview

The strategic planner will develop business strategies and lead the implementation of campaigns/projects based on Mall KPI. This role will also be the gatekeeper of Shopee Mall, critical in maintaining the integrity, reputation, and trustworthiness of the Shopee Mall.

Responsibilities

• Create business strategies and campaign plans for initiatives such as customer retention and growth-focused campaigns.
• Lead the execution of key campaigns, collaborating with internal stakeholders in developing and implementing campaign plans.
• Monitor campaign performance using KPIs and use the data to refine and optimize future campaigns.
• Stay informed on industry trends, competitor actions, and market changes to adjust strategies and maintain a competitive edge.
• Analyze data and conduct market research to understand the target audience, ensuring campaigns reso...