Job Description
We are seeking a Staff Analyst for Marketing & Growth Analytics focused on marketing acquisition analysis. In this role, you will serve as a measurement and strategy partner across Marketing Operations, Growth Marketing, and Product—connecting brand advertising, paid acquisition, lifecycle marketing, and in-product growth into a single, ROI-driven measurement framework.
You will lead advanced analytics across Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), causal inference, and experiment-driven incrementality to evaluate paid media impact across both upper-funnel brand outcomes (awareness, mindshare, reach, frequency) and lower-funnel growth economics (LTV, CAC, payback, and long-term ROI). This role is critical in establishing end-to-end growth measurement, ensuring brand investment builds durable demand and mindshare while efficiently translating into high-quality customers, sustained engagement, and revenue over time.
This role ca...
You will lead advanced analytics across Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), causal inference, and experiment-driven incrementality to evaluate paid media impact across both upper-funnel brand outcomes (awareness, mindshare, reach, frequency) and lower-funnel growth economics (LTV, CAC, payback, and long-term ROI). This role is critical in establishing end-to-end growth measurement, ensuring brand investment builds durable demand and mindshare while efficiently translating into high-quality customers, sustained engagement, and revenue over time.
This role ca...
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