Sr. Manager, Marketing

About the Role

We are looking for an integral member of the Cards Marketing team, responsible for leading content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns. This role develops customer‑facing copy and creative across email, SMS and in-app push notifications, translates business objectives and lifecycle strategies into compelling, compliant communications, and helps drive KPI performance across engagement, activation, retention and revenue goals. The role works closely with internal and external stakeholders including Product, Portfolio, Walmart, Technology, Legal, Compliance, Design and Translation partners to deliver high‑quality campaigns from briefing through launch and post‑campaign optimization.

Responsibilities

• Develop content strategy, messaging and creative briefs for campaigns and journeys that support engagement, activation and retention KPI o...