Sr. Manager, Field Marketing, Mexico (Xico)

Sr.
Field Marketing Manager – MexicoResponsible for designing and executing integrated marketing programs that drive pipeline growth, accelerate sales cycles, and strengthen customer relationships in Mexico.Key ResponsibilitiesDevelop and execute regional field marketing plans aligned with sales objectives and corporate priorities.Own the end‐to‐end management of marketing campaigns, including events, webinars, account‐based marketing (ABM), partner programs, and digital campaigns.Partner with Sales to identify target accounts, engage decision‐makers, and generate high‐quality leads and opportunities.Drive execution of flagship events such as ServiceNow Summits, roundtables, workshops, and industry conferences, ensuring impactful customer and partner experiences.Localize global campaigns and messaging for relevance in the region, while maintaining brand consistency.Track, measure, and report on marketing program effectiveness, pipeline contribution and ROI using a data‐driven ap...