Sr. Data Analyst

Role Overview:

The Senior Data Analyst will be responsible for transforming complex digital marketing data into actionable insights that fuel strategy across SEO, content, and social. This role is central to Greenpark's data-first approach — ensuring every recommendation and decision is backed by robust analytics, forecasting, and measurable impact. A core responsibility includes leading Category Assessments, turning raw search data into structured insights for content and marketing strategies.

Key Responsibilities:

Data Management & Analytics

• Consolidate and analyze multi-channel data (SEO, editorial, social, paid) into unified dashboards.
• Develop forecasting models for traffic, lead generation, and campaign ROI.
• Track performance across audits, category assessments, and monthly optimization cycles.

Category Assessment & Search Insights

• Own the Category Assessment process, including:
  • Search Universe...