Sr. Content Strategy Manager

The Sr. Content Strategy Manager is responsible for leading the global content strategy for performance marketing across 7 PayJoy markets. This is a hybrid role that combines a genuine passion for digital content creation with a rigorous, data-driven approach to content measurement, experimentation, and iteration, making every creative decision accountable to business outcomes. The Sr. Content Strategy Manager leads both internal and external content creation teams, owns the global influencer marketing strategy, and builds scalable, AI-first content systems that adapt to each market while consistently driving measurable results.

Responsibilities

• Define and own the global content strategy for performance marketing across 7 PayJoy countries, ensuring every creative output is directly tied to measurable business outcomes (CAC, Lead-to-Sale, take rate, brand engagement).
• Build and lead a content measurement and experimentation framework, including...