Sr. Analyst

What do we expect from the candidate

Strong Web Analytics resource with good understanding of Google Analytics 4, Adobe Analytics and AEP - WebSDK Implementation / CJA

Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses.

Solid understanding of how web analytics works and how to implement according to best practice guidelines

Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions.

Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience.

Experience of pulling relevant data from web analytics tools and transforming it into insights

Understanding of how the ad-serving technology works together to drive campa...