Job Description
POSITION SUMMARY
The Consumer Insight/ Shopper Insight Associate Manager/Senior Analyst will be the champions of consumer/shopper insight in the EUAU region. These roles will be the driving force behind landing a Consumer First/ Shopper Channel approach within General Mills, combining local understanding within a regional framework.
MAIN RESPONSIBILITIES
- Provide Consumer Insight support to the local business and/or drive growth for GMI key categories from channel expansion.
- Cover the breadth of CI, across all the key brands and categories that General Mills operates in. It will be important to interact regularly across all parts of the CI team, both with the category teams but also the Omnichannel and Predictive Analytics teams.
- Require the adoption and building of different skills and capabilitie...
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