Job Description
About the Role
We are looking for a detail-oriented and performance-driven Ads Operations Specialist to manage and optimize Sponsored Ads and Brand Ads on our self-serve advertising platform. The ideal candidate will ensure seamless campaign execution, strong performance delivery, and operational excellence while supporting internal teams and advertisers to achieve their goals.
Key Responsibilities
- Set up, manage, and optimize Sponsored Ads and Brand Ads campaigns to maximize ROI and achieve performance KPIs.
- Conduct keyword research and manage targeting strategies across exact, phrase, branded, and generic audiences.
- Continuously optimize bids, budgets, and campaign structures to improve CTR, CPC, ATC, Orders, ROAS, and other key metrics.
- Monitor campaign delivery, troubleshoot issues, and ensure high serve rate and spend utilization.
- Analyze campaign ...
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