Specialist - Marketing Operations (North America)

Key Responsibilities:
• Manage lead operations, including lead routing, assignment updates, and
enrichment processes to ensure timely and accurate lead distribution.
• Handle ticket management by addressing and resolving requests related to
lead assignment, campaign execution, and system updates.
• Assist in basic reporting and data analysis, helping teams track lead flow,
funnel performance, and SLA adherence.
• Ensure data integrity and hygiene in Salesforce and Marketo by conducting
regular audits and updates.
• Work closely with Sales and Marketing stakeholders to refine lead
qualification criteria, segmentation, and campaign execution.
• Support the implementation of automation workflows to enhance marketing
and sales alignment.
• Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with
IT and RevOps teams for resolution.
 

Requ...