Job Description
Join SOTI as a Marketing Automation Specialist based in Mississauga. This hybrid role is pivotal in executing marketing automation initiatives, including email campaigns and webinars, while utilizing robust analytical tools.
You're essential to the Demand Generation team, responsible for building, testing, and launching automated marketing workflows in Pardot. Your efforts will optimize campaign strategies and enhance lead nurturing activities by integrating Salesforce for effective tracking and reporting.
Key Responsibilities:
• Design automated workflows for lead nurturing in Pardot
• Execute and manage effective email marketing campaigns
• Oversee webinar programs, including logistics and follow-ups
• Analyze campaign metrics for continuous improvement
• Ensure compliance with marketing regulations
Requirements:
• 1–2 years of marketing automation or email experience
• Familiarity with Pardot and Salesforce CRM
• Strong attention to detail and quali...
You're essential to the Demand Generation team, responsible for building, testing, and launching automated marketing workflows in Pardot. Your efforts will optimize campaign strategies and enhance lead nurturing activities by integrating Salesforce for effective tracking and reporting.
Key Responsibilities:
• Design automated workflows for lead nurturing in Pardot
• Execute and manage effective email marketing campaigns
• Oversee webinar programs, including logistics and follow-ups
• Analyze campaign metrics for continuous improvement
• Ensure compliance with marketing regulations
Requirements:
• 1–2 years of marketing automation or email experience
• Familiarity with Pardot and Salesforce CRM
• Strong attention to detail and quali...
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