Job Description

Platform Strategy and Positioning

  • Develop and execute platform-specific strategy for Threads and X
  • Define brand voice: conversational, opinionated (but controlled), engaging and relatable
  • Identify content angles: trends, industry commentary, brand storytelling

Content Creation (Daily Execution)

  • Create high-frequency, short-form content: Threads posts, X tweets, reply threads / comment chains
  • Craft hooks (first line must stop scrolling), conversational tone, shareable insight

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