Social media manager

Social Media Manager
Industry: Fashion / Ethnic Wear
ADPL Brands is looking for a highly creative and trend-driven Social Media Manager who understands aesthetics, fashion psychology, and viral content strategy. The ideal candidate should have strong knowledge of social media trends, AI tools, carousel strategy, consumer behaviour, and visual storytelling to help scale our fashion brands digitally.
Key Responsibilities:
Manage and grow Instagram, Facebook, Pinterest, and other social media platforms
Plan and execute content calendars for ethnic wear collections
Create engaging reels, viral hooks, captions, carousel posts, stories, and trend-based content
Strong understanding of carousel strategy that improves saves, shares, engagement, and customer interaction
Research and execute consumer favourite trends and fashion-forward content ideas
Understand fashion buying behaviour and create content that drives liking, trust, and conversions
Work on aesthetic fe...