Social Media Lead

Key responsibilities:

1. Brand & Social Ecosystem Strategy

● Integrated Social Ecosystem: Design and scale a cohesive social ecosystem with clearly defined roles

across brand, events, community, and creators—creating a self-sustaining growth and engagement

flywheel.

● Strategic Ownership: Lead the development and execution of a unified social strategy that ensures

consistent storytelling, cross-platform amplification, and meaningful engagement.

● Cultural Relevance: Stay ahead of digital and cultural trends to ensure the brand remains progressive,

differentiated, and category-defining.

Leadership & Team Enablement

● Team Leadership: Directly manage, mentor, and empower a team of Social Media Managers—building a

culture of accountability, experimentation, and continuous improvement.

● Operational Excellence: Establish streamlined workflows between social, design, and creative teams to

ensur...