Social Media & Content Executive

Context Drowsy is a fast-growing beauty & wellness DTC brand, building a category-defining presence around sleep, ritual, and modern self-care. Social is one of our most important brand and growth channels — not just for distribution, but for cultural relevance. We’re hiring a Social Media & Content Executive to own day-to-day social execution, production, and community, while supporting the expansion of TikTok and Pinterest and relieving senior team members of executional load. This is a hands-on, creative-first role for someone who lives online in the right way — culturally fluent, taste-driven, and excited to be close to content. What You’ll Do Social Execution & Community Own daily community management across Instagram (and expanding platforms) Respond to DMs, comments, and replies in a way that feels human, thoughtful, and on-brand Act as the day-to-day voice of Drowsy within our community Content Production & IRL Capture Film behind-the-scenes, IRL, and brand-adjacent content (of...