Job Description
We are looking for a creative and trend-savvy Social Media Content Advisor to support the NPD team with content ideation and insights, creator intelligence, and platform-first storytelling. This role will help us identify early trends, build strong social narratives for new launches and existing best sellers, and create organic content frameworks that shape our product development and go-to-market strategies.
This is a hands-on role for someone who lives on Instagram, Reddit, YouTube, and beauty/fashion creator spaces — and can translate trends into actionable ideas for product concepts, packaging, communication, and campaigns.
Key Responsibilities
- Trend Tracking & Insights
- Track daily trends across Instagram Reels, YouTube Shorts, ongoing conversations on Reddit and emerging platforms.
- Build weekly 'trend intelligence' updates for NPD (formats, sounds, creators, viral aesthetics, beauty/makeup movements).
- Identify high-...
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