Social Media Brief

Scope of Work

 1. Social Media Strategy & Execution

• Platforms: Instagram, Meta (FB), X (Twitter)
• Feed planning, reels and story execution
• Content formats: statics, carousels, reels, tutorials
• Community engagement and organic growth efforts

2. Content Creation

• End-to-end production:
• Lifestyle and product shoot execution
• Reel scripting, production, and editing
• Static creatives, motion graphics, and utility demos

3. Performance Marketing

• Meta Ads strategy and execution
• Campaign setup, testing, and optimization
• Creative testing, remarketing, and lead conversion
• Performance tracking with actionable insights

4. Influencer Marketing

• Sourcing and shortlisting releva...