Job Description

We are seeking a Social Media Analytics & Insights Manager to own performance measurement, analysis, and reporting across social media channels, with a strong focus on connecting social activity to website performance using Google Analytics (GA4).

Working hours: 9:00 AM - 5:00 PM EST

Key Responsibilities

  • Social Media Analytics
    • Track and analyze performance across social platforms (LinkedIn, Meta, X, TikTok, YouTube).
    • Monitor key metrics, including:
      • Reach and impressions
      • Engagement rates
      • Follower growth
      • Video performance
    • Identify trends, patterns, and opportunities for optimization.
  • Web Analytics (Google Analytics)
    • Use Google Analytics (GA4) to analyze:
      • Traffic from social channels
      • User behavior on site
      • Conversion paths and events
    • Connect social media activity to:
      • Website engagement
      • Lead...

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