Job Description

The Shopper Insights & Data Analytics Manager plays a pivotal role in transforming data into actionable commercial strategies. This position leads the generation and application of shopper insights, trade analytics, and performance dashboards that drive informed decision-making across sales, marketing, and trade teams. The role integrates internal sales data, retail audits, shopper behavior, and syndicated research to shape winning commercial plans and improve execution across retail channels.

Shopper & Consumer Insights

  • Lead the design and execution of shopper research studies (e.g., path to purchase, shopper missions, triggers/barriers).
  • Translate insights into practical recommendations to optimize category growth, shopper conversion, and instore strategies.
  • Partner with Category and Trade teams to embed shopper thinking in campaign design and trade execution.

    • Data Analytics & Commercial Reporting

  • Manage and optimize dashboards and sco...

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