Shopify Homepage Conversion Optimization

We're looking for a Shopify designer/developer to optimize our existing homepage for higher conversion.
Important: This is NOT a full redesign and not a branding project. The conversion strategy and structure are already defined. We need clean, performance-focused execution inside Shopify.
About the brand:
Beauty product (instant wrinkle reducer). Strong visual proof product. $19.99 price point. Direct-response style.
Scope of Work:

• Rebuild above-the-fold hero section (clear headline hierarchy + visual proof placement)

• Improve layout hierarchy across homepage

• Reduce text density and improve scannability

• Improve trust signal placement (reviews, guarantee, badges)

• Add sticky mobile CTA bar

• Optimize spacing and typography for mobile-first experience

• Maintain clean, minimal aesthetic (no overdesign, no fluff)
Platform:
Shopify (live theme – must be comfortable editing directly in Shopify)
Deliverable...