SFE Coordinator

About the role

The SFE & Decision Support Enablement role exists to drive sales force effectiveness in LATAM by strategically managing Salesforce Effectiveness (SFE) processes and integrating business data into analytic solutions that enable agile, evidence-based decisions. It acts as a key link between commercial, marketing and global CE&O teams, ensuring the adoption of CRM tools (Veeva), the standardization of metrics and the optimization of segmentation processes and cycle planning. Their contribution is critical to maximizing business impact, ensuring data governance, and strengthening a data-driven culture in the region.

Responsibilities

• Define and standardize metrics and KPIs of commercial effectiveness through the design of measurement frameworks, use of analytical tools (Excel, Power BI) and periodic validation of internal and external data, to monitor the performance of the sales force and enable continuous improvements aligned with the reg...