SEO/SEM Specialist

POSITION SUMMARY:

The SEO/SEM Specialist is responsible for building and maintaining the company’s search engine strategy—both organic and paid programs—to grow qualified traffic, MQLs, and pipeline. This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications, Information Systems, and Commercial Operations to convert scientific interest into measurable demand.

DUTIES AND RESPONSIBILITIES: 

• SEO (Organic)

o Strategy and Research: Build keyword portfolios (core, long-tail, non-brand vs. brand), topic clusters, and content briefs by buyer persona.

o Technical SEO: Run audits and fixes for crawlability, indexation, site architecture, internal linking, redirects, canonicals, Core Web Vitals, structured data/schema, and hreflang (as needed).

o On-Page Optimization: Manage metadata, headers, copy gu...