Job Description
SEO and Performance Marketing Executive Location: Pune (on-site) Reports to: Marketing Head Type: Full-time CTC: 3.6 to 4.2 LPA About scanO scanO is an AI-powered oral health screening platform and a Google for Startups Accelerator company. We detect 40+ oral conditions on a dataset of 1.5 million expert-labeled scans, serving 1,000+ clinics across 9 markets. This role owns two engines: how scanO ranks on search, and how our paid spend turns into qualified leads. What You Will Own Performance Marketing (primary, Meta-led) Own Meta Ads (Facebook and Instagram) end to end: campaign structure, audiences, creatives, budgets, and scaling. This is core to the role. Plan, launch, and optimize Google Ads and Pan-India campaigns alongside Meta Own budget pacing, cost per lead, ROAS, and overall campaign ROI Run continuous A/B tests on audiences, creatives, and landing pages to lower CPL Work closely with design on ad creative that actually converts SEO (primary) Own on-page, technical, and off-...
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