Job Description

About the Role:

MFS Trade School is hiring a results-driven SEO, Google AdWords & Social Media Advertising Specialist to manage and grow our online lead generation. We currently have an existing advertising platform already running, and we’re looking for someone who can optimize and scale performance across channels.

Key Responsibilities:

  • Manage and optimize Google Ads (AdWords) campaigns (keyword research, structure, bids, and ad copy testing)
  • Plan and optimize paid campaigns across social media (e.g., Facebook/Instagram and other platforms as needed)
  • Improve landing pages for conversions (CRO best practices)
  • Own SEO execution: on-page SEO, technical fixes, and content planning
  • Track performance using GA4, Google Tag Manager, and Google Search Console
  • Monitor CPL/CPA, conversion rates, and lead quality; provide weekly insights and recommendations
  • Coordinate with the team to align messag...

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