Senior Specialist Digital Marketing

Senior Specialist Digital Marketing

Location: Kuala Lumpur, MY, MY

Global Business Unit: OTH

Job Function: Branding and Communications

Requisition Number:

Summary The Senior Specialist, Digital Marketing leads the planning, governance, creation, execution, and optimization of email marketing campaigns across markets for the Business Unit. The role ensures alignment with global standards, drives marketing automation excellence, enhances campaign performance through data‑driven insights, and enables regional teams through structured processes, solution architecture, and continuous improvement initiatives. The actions of the role are geared toward awareness‑building and scalable generation of commercial leads and to bring value and revenue for the Business Unit.

General Responsibilities

• Act as the Key Coordinator for Business Unit Email Marketing Campaigns globally, ensuring structured processes, adherence t...