Job Description

Senior specialist - Digital Acquisition NOW

Role Responsibilities:

You will join the Digital Advertising team within the Digital Acquisition unit and will help to manage NOW Sport campaigns across the entire digital funnel (from awareness to performance).
The goal is to effectively showcase our sports content (UEFA / Motorsports / Tennis / Basketball, etc.) to users through paid advertising (social, video strategy, search, etc.) in order to acquire new customers.

Key Responsibilities:

  • Contribute to the definition of full-funnel digital advertising plans for the various launches of our sports content
  • Support the definition of budget allocation together with Marketing and the Media agency, managing the awareness/performance split across all channels (Google, Meta, TikTok, YouTube, etc.)
  • Support on coordination of creative assets with the Communication team and external agencies
  • Support on coordination with Marke...

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