Job Description
Job Purpose:
As a Senior Product Marketing Manager, you will play a pivotal role in defining and executing the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.
In close partnership with local development teams, global marketing stakeholders, and external partners, you will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance.
Principal Accountabilities:
Go-to-market Strategy
Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.
Drive the brand vision for assigned title, and ensure consistency across all touchpoints.
Partner with Production teams throughout development to ...
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