Job Description
Job Description
Responsibilities
Analyze market trends and competitive landscape to discern product opportunities and translate market conditions into valid value positions. Assist lower level staff as needed.Research potential market opportunities; build the business case for product innovations by gathering distribution and consumer feedback, reviewing industry sales trends, and understanding demographic shifts/consumer preferences. Guide lower level staff as needed.Define product features, competitiveness, profitability, sales goals and launch date. Drive collaboration across all functional areas as needed.Conduct feasibility studies, research and development (R&D), and participate in labs to evaluate ideas. Drive collaboration with sales and margin analytics team and other business groups to conduct hypothesis testing and opportunity sizing; develop capabilities based assessments (CBA) and execution approach....
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