Job Description

Purpose of Position

This role defines and leads Awin’s strategy for measuring and attributing emerging consumer purchase paths (LLMs, social, new platforms), representing Awin in senior partner and industry standards forums (e.g. W3C) to shape the future of performance marketing. It combines commercial influence, deep expertise in tracking and attribution systems, and full ownership of a cross-functional product squad to translate market shifts into scalable product capability and revenue impact.


Key Tasks

  • Define the Future of Attribution: Set and execute Awin’s strategy for measuring emerging purchase paths (LLMs, social, new platforms), evolving beyond traditional last-click models.

  • Lead Industry & Partner Influence: Represent Awin in senior partner conversations and standards forums (e.g. W3C), shaping tracking, privacy, and interoperability standards.

  • Own Product Strategy & Delivery: Lead a cross-functional squad from...

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