Senior PR Executive

Major R e s ponsib i li t i e s * Create a strong and loyal community of local opinion leaders around métiers in India - cultivating and developing influential relationships. * Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermès spokespeople and creative talents, product photo shoots, editorials etc). * Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital * Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media. * Press inventory purchases twice a year in line with métiers strategy and local market trends. * Measure performance of each activity and event. Work closely with the Communications Director to determine KPIs for PR initiatives * Liaise with the International Press Team for in...