Job Description
Guide marketing strategies at Groupe Dynamite Inc. as a Senior Performance Marketing Analyst. Utilize your analytical expertise to influence decisions across digital marketing channels in Montreal.
This position reports to the Manager, E-commerce Analytics and Experimentation, focusing on performance marketing and measurement. Your key responsibilities will include optimizing ad spend, attribution, and the implementation of advanced analytics for growth. Partnership with Paid Media, CRM, and other teams is crucial for driving measurable impact.
Key Responsibilities: • Propose granular ad spend recommendations for marketing channels • Own UTM taxonomy governance for tracking accuracy • Lead experimental methodologies for brand activations • Perform strategic analyses of traffic sources and user behavior • Maintain multi-touch attribution accuracy across campaigns
Requirements: • Degree in a quantitative field, advanced degree preferred • 5 to 7 years in perfor...
This position reports to the Manager, E-commerce Analytics and Experimentation, focusing on performance marketing and measurement. Your key responsibilities will include optimizing ad spend, attribution, and the implementation of advanced analytics for growth. Partnership with Paid Media, CRM, and other teams is crucial for driving measurable impact.
Key Responsibilities: • Propose granular ad spend recommendations for marketing channels • Own UTM taxonomy governance for tracking accuracy • Lead experimental methodologies for brand activations • Perform strategic analyses of traffic sources and user behavior • Maintain multi-touch attribution accuracy across campaigns
Requirements: • Degree in a quantitative field, advanced degree preferred • 5 to 7 years in perfor...
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