Senior Paid Ad Specialist

Campaign Optimization & Strategy: Build, launch, and refine diverse Google Ads campaigns (including Search, Display, Shopping, and Performance Max) to maximize efficiency and ROI.

Cross-Functional Collaboration: Partner with Creative, Product, and SEO teams to audit landing pages, streamline user journeys, and present performance insights to key stakeholders.

Audience & Feed Management: Manage product feed health and execute sophisticated audience strategies utilizing remarketing, Customer Match lists, and custom segments.

Data & Tracking Infrastructure: Setup, audit, and troubleshoot conversion tracking flows using Google Tag Manager (GTM), GA4, and conversion pixels to ensure clean data integration.

Budget & Bid Management: Strategically allocate budgets and master smart bidding strategies (Target ROAS/CPA) to navigate seasonality and algorithm learning phases.