Senior Marketing Operations Leader at Geotab

Advance your career as a Senior Marketing Operations Leader with Geotab, focusing on hybrid lead management and marketing systems. Your role is critical in driving operational excellence in our marketing pipeline.
Geotab is seeking an experienced Senior Marketing Operations Manager to optimize our strategies in lead scoring and marketing automation. In this position, you will ensure team alignment with Revenue Operations to enhance data-driven practices effectively. Your expertise will play a significant role in executing marketing initiatives and improving performance metrics.
Key Responsibilities:
• Drive Marketo strategy and governance for scalability
• Improve marketing operations and performance metrics
• Leverage funnel analytics for planning and investments
• Ensure data integrity between Marketo and Salesforce
• Maintain relationships with key data platforms
Requirements:
• 7+ years in marketing or revenue operations
• Experience with Marketo Engag...