Job Description

Description

Senior Manager,Media Architect

Takeda Pharmaceutical

Lexington, MA

About the Role

Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP mediastrategies, ensuring strategic alignment, compliance, and performance accountability across internal and external teams

Key Responsibilities

  • Omnichannel strategy: Design holistic DTC and HCP media plan aligned to brandstrategy/ objectives, ensuring appropriatespend against upper and lower funnelengagement, channel mix, and budget ​

  • Media buying: Oversee media buying and placement, ensuring effective campaignexecution, audience prioritization, and fulfillment of deliverables ​

  • Agency / Vendor: Serve as the primary account lead for media agency partners,maximizing MROI by managing performance, fostering innovation, providin...

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